Exclusive Trade Event for UK Dealers

Dirt Factory opening weekend images
Riders Celebrate The Dirt Factory Pop-Up Launch Event
Ride Mossley session at Dirt Factory
Learning new bike skills with Dirt Factory
Ragley Bikes at Dirt Factory

Yesterday saw Dirt Factory’s first ever trade event take place with great success. Hotlines Europe organised the event and filled Dirt Factory with a wide range of bikes and products, welcoming dealers from all over the country.

A new experience

This is the first trade event that has ever been held at an indoor bike park in the UK. A new experience for us, Hotlines and for the dealers themselves.

“Dirt Factory was the perfect venue for our trade only launch event. A flexible space that was easy to setup and all adjacent to pristinely sculptured indoor trails. Visitors and staff had a fantastic time. With the opportunity to see product and test on location, all a stone’s throw from Manchester Piccadilly train station.” David Flynn, Head of Sales and Marketing, Hotlines.

The BigAirBag was rolled up to make way for the bikes to arrive in vast numbers. Including Ragley’s latest hardcore hardtails, Nukeproof’s full-suspension enduro rigs and more.

Hotlines gave dealers the opportunity to view upgrades to existing bikes and be the first to see new bikes from different brands. Being held at Dirt Factory meant this was a trade show with a difference. Hotlines provided a fleet of demo bikes from brands including Nukeproof and NS Bikes. This provided an opportunity to ride the bikes that could soon be in their shops whilst experiencing the trails at Dirt Factory.

Thankfully there was no chance of exhaustion from riding thanks to the food and drink provided by Hotlines. Stone fired pizzas followed by a full scale BBQ paired with real Scottish ale on tap meant the show could go on all day.

We hope everyone who visited enjoyed the day as much as we did. This was just the first of many events to take place at the Dirt Factory Pop-Up.