Tackling societal issues such as inactivity, inequality, anti-social behaviour and depression, costs the UK billions of pounds each year.
We definitely can’t solve these problems alone, but we can certainly contribute to change. We passionately believe that cycling and more specifically, off-road cycling, can contribute a great deal in tackling many issues we face in day to day life.
Dirt Factory has been commissioned across the UK to deliver outreach projects at schools, local communities, council events, sport clubs, corporate organisations and festivals.
The main outcomes we strive to achieve are:
- Bridge the gap between unmotivated and motivated
- Inspire and encourage more people to cycle more often and lead healthier and safer lives
- Tackle inequalities gaps in sport by encouraging all people regardless of gender, ethnicity or background to cycle more.